Zooh is the industrial design studio of Hamza Kucukakyuz in the Netherlands. We design machines and products, from first sketch to working prototype, design the user interfaces (UI and HMI) that run them, and create the renders and animations that explain and sell them. For manufacturers, tech companies and start-ups.
Projects
2024 · Atalanta
A mobile base for autonomous drones. Deploy anywhere.
A self-contained docking station that lets drones land, charge and take off on their own, from any location. Taken from first sketch to working prototype, including the visuals and animation for the launch.
Industrial design, Visualization, Animation, Marketing content, Prototyping
2022 · ProRail
Keeping storks off the overhead lines, safely.
Winner of the ProRail Stork Challenge 2022. A retrofit attachment that stops storks from nesting on overhead line portals, protecting both the birds and the train service.
Industrial design, Infrastructure, Prototyping, Production, Instruction manual, Animation
2026 · Spolvi
Drop, wash, and reuse.
The effortless way to keep office coffee cups clean. For this start-up we redesigned the machine and created a trade show animation, with strong impact at the trade show, on a start-up budget.
Industrial design, Redesign, Intuitive use, Animation, Design for sales
Coming 2027
A new generation of packaging machines. Designed to be simple to operate.
Complex inside, simple to use.
Industrial design, HMI design, Usability, Ergonomics, Design for sales
2024 · Sparck Technologies
A complex system, explained at a glance.
An overview animation for Sparck Technologies that shows what the CVP Impack is and what it does, and answers the technical questions visitors often ask at trade shows, in a simple, accessible way.
Animation, Product visualization, Technical storytelling, Trade show content
2026 · Hytrans
Moving water over kilometres, when it matters most.
A trade show animation for Hytrans, showing how their pump systems fight floods and major fires by moving large volumes of water over long distances.
Animation, Product visualization, Technical storytelling, Trade show content
What if your customer got it at once?
We design machines, screens and animations that are clear at once. What people understand right away, they buy sooner and use with confidence.
What if your product explained itself?
Through the design itself, or an animation that shows how it works. Fewer questions for your service desk, a faster yes from your customer.
What if it worked for anyone?
The operator on day one, the technician wearing gloves, the expert in a hurry. We design for the hardest user. Then it works for everyone.